SEASON OF STYLE
THE PURPOSE
Create a unique and engaging Christmas campaign that reaffirms St. Collins Lane’s position as Melbourne’s premium luxury fashion destination.
THE CONCEPT
The concept contained subtle nods to the Festive Season, but ensured the messaging spoke to the ‘urban cool and sophisticated’ shopper of Collins Street.
THE INSIGHT
‘For You’ and ‘For Me’ talked to the notation and played on the premise that not everyone is shopping for someone else at Christmas time.
THE EXECUTION
An above-the-line advertising campaign was supported on-site, via social & digital channels, creating continuity at all customer touch points.
THE MAG
A gloss printed editorial magazine was produced to further elevate the brand platform as an opportunity to create a tangible connection to customers.
Campaign Strategy & Manager: Renee Kate Work
Creative: Studio Brave
Social & Editorial: Papermill Media
Campaign Photographer: Sam Bisso
Campaign Stylist: Ella Murphy