Virgin Melbourne Fashion Festival 2018

In preparation for their first showing at Australia’s Fashion Festival, a collaboration with Zadig & Voltaire was created to increase brand awareness and achieve cut-through during a ‘fashion heavy’ period.

This content campaign gave consumers the opportunity to see behind the scenes as uber-cool stylist, Elaine Marshall, prepped for Virgin Australia Melbourne Fashion Festival at St. Collins Lane.

To further amplify, Teresa Vu - Melbourne Fashion guru and lover of monochrome & “afraid of colour”, was dressed in a striking red suit setting the red carpet on fire attracting a flurry of flashes.